As electrolytes moved from niche to mainstream, Liquid I.V. had an opportunity to not just show up, but lead the wellness conversation with a bold, ownable format that put the brand at the heart of the hype.
We started with a simple truth: when you sweat, you lose electrolytes, and you need to replenish them.
So we made people sweat.
Welcome to The Hot Seat – the sweatiest interview on social, where guests step into a custom-built 9:16 sauna to tackle spicy questions and even hotter challenges.
Beyond the episodes, we led the entire BTS content stream, turning raw footage into fast, funny, scroll-stopping content that kept the format alive far beyond the final edit.
Main Episodes
BTS Content
Extra Content
Press
43 campaign assets (excluding content created by talent for their own social channels), 4M+ organic impressions, and 107M+ paid impressions. The result? A very happy client who renewed for another year,
with plans to develop another season.
