Tesco had hit a social standstill, blending in with every other supermarket. They wanted to stand out with a distinct personality and content people actually cared about.
We pitched a creative overhaul: moving beyond “content” and turning Tesco into Britain’s ultimate entertainment publisher. Using our audience as the brief, we wanted to create work that didn’t just speak to communities – it celebrated them. That's how Tesco TV was born.
Here are a few of our favourite executions.
Trolley Swap
Dare To Dine
Battle of the Clubcards
Two families. One week. One swapped shop.
What happens when Tesco customers try each other’s weekly shop? New forever-faves, or just a meal to forget?
We challenge picky eaters to face their food fears – because there’s no such thing as food you ‘don’t like’, just food you haven’t found the right way to enjoy.
Two Clubcard fanatics go head-to-head to see who’ll save the most on their foodshop.
A penny-pinching hubby vs a treat-happy wife – who will take home the Clubcard crown?
The Meal Mystic
Don’t know what to have for dinner?
Step up to the booth and let Tesco’s in-house fortune tellers predict your next meal.
Ingredients Worth Singing About
TikTok loves a silly audio – and it’s often the weirdest, most unexpected ones that go viral.
We’ll create catchy, improvised songs inspired by the ingredients of the week, turning Clubcard deals into scroll-stopping fun.
