Tesco had hit a social standstill, blending in with every other supermarket. To stand out with a distinct personality and create content people actually cared about, we started with a simple insight: all of life happens in Tesco’s aisles: the drama, the romance, the comedy.
We pitched a creative overhaul: moving beyond “content” and turning Tesco into Britain’s ultimate entertainment publisher. Using our audience as the brief, we wanted to create work that didn’t just speak to communities – it celebrated them. The result: Tesco TV.
Trolley Swap
Dare To Dine
Battle of the Clubcards
Two families. One week. One swapped shop.
What happens when Tesco customers try each other’s weekly shop? New forever-faves, or just a meal to forget?
We challenge picky eaters to face their food fears – because there’s no such thing as food you ‘don’t like’, just food you haven’t found the right way to enjoy.
Two Clubcard fanatics go head-to-head to see who’ll save the most on their foodshop.
A penny-pinching hubby vs a treat-happy wife – who will take home the Clubcard crown?
The Meal Mystic
Don’t know what to have for dinner?
Step up to the booth and let Tesco’s in-house fortune tellers predict your next meal.
Ingredients Worth Singing About
TikTok loves a silly audio – and it’s often the weirdest, most unexpected ones that go viral.
We’ll create catchy, improvised songs inspired by the ingredients of the week, turning Clubcard deals into scroll-stopping fun.
