To launch the limited-edition Home can for the Women’s World Cup, we took over Piccadilly Circus, Draftline’s biggest media spot of the year.

 

At a time when women’s football was still being treated as secondary despite record audiences and world-class performances, we wanted to give the Lionesses the kind of show-stopping moment they deserved.

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The result was an unapologetically big, public celebration – putting women’s football exactly where it belongs: front and centre.