As part of McCain's ongoing Lets All Chip In sustainability campaign, we sent lifelong city dwellers to farms to learn firsthand about agriculture and highlight the sustainable practices McCain is championing. The goal was to educate both them and our audience in a relatable, engaging way.

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In the concept stage, the work proved so successful with test audiences, it actually led to the ATL agency being re-briefed to follow on from our social work (which we were pretty smug about).