Samsung needed a social series to launch their new A-Series phones (‘A’ for Awesome) and showcase its features in a way people would actually believe. After all, consumers don’t trust brands claiming their product is “awesome”; they trust the internet putting products to the test. 

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So we created Awesome Answers Only: a crowd-sourced format where the audience suggested deliberately ridiculous challenges to push the phone to its limits.

 

Initially built for the UK, the concept was so strong it went on to win Samsung business across Europe. 

In doing so, it died a slightly tragic death :( but it’s still a solid idea, so take a look…