Samsung needed a social series to launch their new A-Series phones ('A' standing for Awesome) that showcased its key features.

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We created Awesome Answers Only, a crowd-sourced format where we let the internet suggest ridiculous challenges designed to push the phone to its limits.

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Initially created for the UK, it ended up winning Samsung business for the whole of Europe. Unfortunately in doing so, it died a sad, sad death. But it's still a great idea so have a look.