This is a great example of how we turned small social successes into bigger, more impactful ideas. 

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Erotic romance fiction was having a huge cultural moment. We saw an opportunity to pair the contrast of everyday life with the steamy narration of a romance novel, turning the most mundane actions into something intensely seductive.

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That thinking sparked The Narrator, a series following a woman haunted by a sultry voiceover.

 

Initially a one-off TikTok video, the response – from both followers and Durex – was so positive, they encouraged us to turn it into a series. To push it further, we closed with a long-form trailer, complete with teaser posters, launching The Narrator as if it were the next big romance blockbuster.