This is a great example of how we turned small social successes into bigger, more impactful ideas.

 

The Narrator series began as a one-off TikTok video for Durex UK, featuring a girl haunted by the sultry voice of an erotica narrator. The response – from both followers and Durex – was overwhelmingly positive, and they encouraged us to turn it into a series.

 

To push it further, we proposed ending the series with a longer-form trailer, complete with teaser posters, to build excitement and deepen engagement.