Asda wanted big, bold, and bonkers for Easter – something fun that showcased their product range and got people talking. Their one rule? Go wild. So we did.

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We created 101 Ways, an ode to the many ways you can crack an Easter egg. With full creative freedom (and a decently sized cheque), we went all in: we wrote the track, hit the studio, styled every costume, and even borrowed a lovely lady's bike for a scene.

 

The result was pure creative chaos, in the best way possible.